Qualitative Research Services in Kenya

It is especially useful in developing hypotheses about consumer motivations and in helping us understand a topic from the consumer’s perspective, in the consumer’s own language.Qualitative research (which is characterized by free-ranging, open-ended interviews among a limited number of respondents) is primarily an exploratory and/or a motivational technique.Decision Analyst emphasizes nondirective and projective interviewing techniques in our qualitative investigations. The discussion guides and analyses focus on questions and issues of marketing significance. These methods produce the most inclusive and unbiased results.

Decision Analyst Qualitative Research Services Kenya include:

  • Traditional Qualitative Research services in kenya
  • In-The-Moment Research
  • Online Qualitative Methods
  • Online Communities
  • Ethnography

Qualitative Research Applications

The qualitative research methodology is a flexible tool that uncovers consumers’ motivations and their relationship with a brand/product in a variety of settings and applications. Some qualitative research examples are:

  • Persona development for market segmentation
  • Branding research
  • Shopping research
  • Attitude, usage and behavior
  • Product development and refinement
  • Customer satisfaction
  • Shopper research

Why choose 2Max Group as your outsourcing partner?

  • You deal with a Kenya limited company (with our own offices in Nairobi)
  • Local Kenya contact for your peace of mind
  • Good English skills for easy communication
  • You can set budgeted hours for each job
  • Instant support via phone, email and instant message
  • 7+ years experience of helping several Kenya Companies

If you have planned to expand your company, this is the right time. It is right time because with the option of accounting outsourcing, you can quickly grow your firm. You can just focus on marketing and win new clients. We will do all the time consuming work of bookkeeping, looking for missing information, accounts preparation and any other accounting tasks as required by your clients.

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